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- My professional experiences
with print have included small window display, to large, billboard
- sized display format. This includes mostly poster - sized prints,
announcing political, educational, or musical happenings.
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- Often, print the medium
is mostly visual, a "picture" that is coupled with
minimal linguistic material. This is the case with many eminently
successful, well-known ads whose only linguistic material is
the exhortation to come "try this."
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- Sometimes, the visual is
almost entirely removed and linguistic material is utilized.
This method of typography as the main ingredient, can at times
be the most effective design method.
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- When your goal is to raise
awareness about a product or a service, advertising is not only
a powerful medium for reaching mass audiences, but can be very
specific to target exactly the markets you want. Mark Parker
Designs can assist you in planning and implementing a creative
ad campaign - one that will fit your individual needs -for electronic
or print media.
I strive to develop one message
to appeal to every reader. It is imperative to carefully predict
a given audience and target it with the right message. In a display
print, you are competing with the other displays for attention.
I strive to make sure my layouts are the one's that are read.
Successful uses of shock, humor, or just facts work - depending
on the main selling point.
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